Embrace your Slow Beauty Transformation - Understanding and removing Parabens from your beauty routine ...

So here is the scoop on parabens! They have been widely used in products to prevent bacteria growth since the 1950s. “About 85 percent of beauty products have them,” says Arthur Rich, Ph.D., a cosmetic chemist in Chestnut Ridge, New York. The most common parabens used are butylparaben, methylparaben, and propylparaben. Over the last few years, however, in response to customer concerns, many brands have started to manufacture (and label) paraben-free products, including lotions, lipsticks, shampoos, scrubs, and more. Parabens have been labelled xenoestrogens―agents that mimic estrogen in the body and as we all know “Estrogen disruption” has been linked to breast cancer and reproductive issues. In 2004 British cancer researcher Philippa Darbre, Ph.D., found parabens present in malignant breast tumors. Experts in many countries started to recommend limits on paraben levels in cosmetic, bath, beauty and body products.

There are many reasons to be mindful of parabens that may exist in your bath, body and beauty products. Be pro-active and take the health of your body into your own hands .. we recommend that you chose a paraben-free body lotion which coats large areas of your skin. Opt for paraben free shampoo, conditioner, soap, body wash and anything else that you soak into your bodies largest organ ... your skin. 

We believe everyone should embrace a "slow" beauty transformation! Be educated on the benefits of safe and healthy ingredients and slowly adapt your lifestyle for a better you. Every positive change will make a positive different. Go Natural, Organic and Chemical Free.